Growing an Amazon Business Through Storytelling, Customer Experience, and Giving Back with Mordy Kurtz

This episode is sponsored by Amazon and recorded at Amazon Accelerate 2026, Amazon's annual seller conference. More than 60% of sales in Amazon's store come from independent sellers, most of which are small and medium-sized businesses. Amazon provides tools and services to help these entrepreneurs grow their businesses. To learn more about how Amazon is helping independent sellers succeed, visit https://sellingpartners.aboutamazon.com.

Mordy Kurtz is Chief Marketing Officer at The Boxery, where he drives brand growth through creative marketing, customer-focused storytelling, and innovative Amazon strategies, transforming everyday packaging into memorable customer experiences.

Top 3 Value Bombs

1. Make ordinary products memorable through creative storytelling, branding, and engaging content.

2. Use business plateaus to reassess strategies, improve operations, and find new growth opportunities.

3. Stay consistent with marketing and operations while innovating and giving back to your community.

An AI-powered tool discussed in the interview that helps sellers with product listings, keywords, and promotional strategies - Amazon Seller Assistant

Sponsors

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