How Architects Can Set Better Fees, Handle Pushback, and Protect Profit | 711

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architecture firm owners often assume that low fees, difficult clients, or a slow market are the main reasons profit feels harder than it should. But what if the real problem is hiding somewhere less obvious?

In this episode, Rion Willard speaks with Geoff Hoover about the patterns he sees inside architecture firms every day. They explore why some owners stay stuck despite doing great work, how the way you approach client conversations can change what happens next, and why the story you tell yourself about price may not match what clients are actually thinking.

Geoff also explains how firm owners can uncover hidden gaps in their business before those gaps become expensive problems. From fees and scope creep to client objections and profitability, this conversation challenges several common assumptions about what really drives a healthy architecture practice.

Listen in to discover what may be happening beneath the surface of your firm—and what you might be missing.

• Why a client saying "your fee is too high" may not mean what you think it means.
• The overlooked signal that could reveal whether your pricing is leaving money on the table.
• Why the firms that create the most value may be doing something very different before they ever show a portfolio.

- sponsorship - Xero: https://referrals.xero.com/BOA