How Bandcamp is Thinking About Superfans

This week on the New Music Business podcast, Ari sits down with Dan Melnick, the General Manager of Bandcamp. One of the earliest direct-to-fan platforms, Bandcamp empowers listeners to support artists they love directly. They have enabled fans to pay over 1.49 billion dollars and 193 million dollars directly to artists last year. Over 75k records get sold on this superfan platform every day and over half a million fans buy at least one thing on Bandcamp each month. 

In this episode, Dan explains to Ari how and why Bandcamp is still growing after 17 years. He shares where the company’s headed, and why its download model has continued to thrive, despite the fall of downloads on platforms like iTunes. Dan also highlights how artists can use Bandcamp to bolster their release strategies, and Ari shares some of his favorite, lesser-known features of the site. Take a listen to find out how Bandcamp’s direct-to-fan platform can help you connect with fans and monetize your fan relationships.

https://bandcamp.com/ 

Chapters

00:00 Building a Sustainable Music Career

05:00 The Power of Bandcamp

09:59 Understanding Bandcamp's Growth

15:06 Direct-to-Fan Relationships

19:53 Innovations in Bandcamp

24:45 Community and Engagement on Bandcamp

30:03 Best Practices for Artists on Bandcamp

36:25 Merchandising Beyond Music: The Power of T-Shirts

39:28 Navigating the Streaming Landscape: Bandcamp vs. Spotify

48:25 Building a Sustainable Career: Strategies for Artists

56:11 Understanding Bandcamp's Business Model: Fair Trade Music

01:02:36 The Evolution of Curation: Bandcamp's Editorial Approach

01:05:20 The Future of Bandcamp: Building Sustainable Careers

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

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