How Consistently Running Sales Can Bankrupt A Brand (And What You Can Do To Fix It)

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Broke and anxious??Running a sale is always the way to go to solve your problems, right? 

Eeeesh.. How exactly do you plan to make more money at your craft by charging less? I don't believe in regularly running sales on products or services you don't plan to sunset - for these eight reasons. And because it's not enough to tell you why running sales all the time is bankrupting your brand, I also give you five ways to incentivize sales instead of simply slashing prices. Let's go!

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