How Does Perspective Impact Your Brand?

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses.

It’s natural.

But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other business stakeholders.

I think that’s the wrong thing to worry about.

In this episode of The ⁠⁠Brandtelling Podcast⁠⁠, co-hosts Arthur Germain and Asaf Bochman discuss why changing your perspective is a powerful exercise for building a strong brand story.

The ⁠Brandtelling Podcast⁠ is brought to you by ⁠Brandtelling⁠, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and ⁠Boch Creative⁠, helping founders with strategy and implementation of their unique brand flavor.