How the Right Niche Can Add 30% to Your Agency’s Valuation

In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples.

You’ll discover:

• Why niching down accelerates revenue, retention, and profitability
• The math behind a 60%+ income difference between two markets
• Michael’s Bullseye Market Selector — a 10-factor framework for choosing your ideal client profile
• How your market choice impacts valuation (with real numbers!)
• Where AI and niche authority intersect to create lasting competitive advantage

📥 Want the Bullseye Market Selector Tool free? Email [email protected] and I’ll send it to you.