13 Jul 2026 10:30
It’s Official: Freeride Skiing & Snowboarding are Going to the Olympics
It’s official: freeride skiing and snowboarding are becoming Olympic events. So Jonathan talks with Freeride World Tour co-founder & CEO, Nico Hale-Woods, about the process; the opportunities it represents for freeride athletes; and some of the potential risks and challenges. There are certainly a lot of strong opinions about freeride becoming an Olympic event, and today’s conversation will provide you with the backstory and context to inform your own.
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TOPICS & TIMES:
Shoutout to BLISTER+ Members (0:00)
Freeride Goes to the Olympics (2:45)
Nico's Journey and Background (3:41)
The Evolution of Freeride (26:22)
Concerns & Opportunities in Olympic Inclusion (43:32)
The Future of Free Ride Comps (46:51)
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