Kayak's Founders Are Back and They Want to Reinvent the OTA

Booking Holdings launches Lola, an AI travel assistant from Kayak's founders that bets memberships can replace commissions, Alaska Airlines doubles down on premium cabins and a flagship lounge despite fuel costs wiping out its first-half profit, and Europe's new anti-greenwashing law just made vague eco-labels a legal liability. On today's Skift Daily Briefing, Tasmin Lockwood, Skift's Climate and Experiences Reporter, breaks down why Lola's subscription model could rewrite the economics of online travel if it works, why Alaska's premium bet is gutsy given that part of the plan rides on an uncertified plane, and what the EU's EmpCo law means for every travel brand still leaning on vague green claims. This episode is brought to you by ZS Articles Referenced:Connect with Tasmin LockwoodKayak Co-Founders Launch Lola, Booking Holdings' New AI Assistant — ExclusiveAlaska Airlines Adds Premium Economy and More Business Class. Can It Catch Up to the Big 3?EU Anti-Greenwashing Rules Take Effect and Some Eco-Labels May Not Survive Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.