Lessons From a Partnership Gone Sideways and When Promotion Turns Into Desperation

If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.

In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.

From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.

You’ll learn:

• Why your audience stops responding (and what it really means)

• How nonstop event promotion can make you look desperate

• Why collaboration beats shouting into your own void

• The importance of actual human conversations in marketing

• What happens when expectations aren’t clear between partners

• Why contracts and boundaries matter more than good intentions

• And how even seasoned founders have to re-learn basic lessons

This episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.

A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.

Cassandramcclure.com