Millennial Parents Expect More Than a Portal

Mallory speaks with Amber Kennedy, Executive Director for Content & Strategy at William & Mary, about the gap in college communications with parents post-enrollment. While institutions heavily court parents during recruitment, communications often fragment once students enroll. The discussion covers how modern digital expectations, safety alerts, and commencement messaging highlight the need for cohesive parent communication strategies that balance student independence with family inclusion.

- - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea

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