NEWS: why Halloween is becoming premium

At HHN this year, the premium tiers sold out first. Premium Scream Night, a capacity-capped evening at $399 a head, sold out on both of its dates. The R.I.P. guided tour, at $469, has sold out outright, and the only way left to buy that experience is a private booking for $5,000. Six Flags is making the same premium bet with The Conjuring: Beyond Fear while playing the value side at the same time: a low gate for the passholder, scarcity on top for the guest who wants more. Thirteenth Floor is running the haunt-scale version with its Jason walkthrough in nine cities. Operators on both ends have learnings here.In this issue:Halloween Horror Nights 35 Houses, RankedPremium Scream Night: What It's Like and Whether It's Worth ItHHN 35 Food Menu: Every Item, Ranked, With PricesUnmasking the Horror Tour: A Lights-On Look Inside Three HousesJohn Murdy Breaks Down HHN Hollywood's Sinners HouseTim Curry, the Original Pennywise, Has Died at 80Movie Park Germany Adds the First Jason Universe Haunt Outside the U.S.Mickey's Not-So-Scary Adds a Barbossa Show and Haunted Mansion Meet-and-GreetsThe Curse of Camelback Turns a Poconos Waterpark Into a HauntGreen Tagged: Six Flags Moves HQ, Disney Patents Ride AversionsParty City Is Back for Halloween, Inside StaplesTarget Pulls Clown Costume After BacklashPBR's Jason 12-Pack Folds Into a Wearable MaskRead more