19 Oct 2026 07:00

It's always a pleasure catching up with my mate Noizu, and this week we had a lot to dig into. In this episode, we explore what life looks like after recently becoming a father and how he balances fatherhood with a demanding music schedule. We pull back the curtain on where revenue actually comes from in dance music today, getting transparent about why the real money remains out on the road. The landscape has shifted dramatically: hitting one million streams simply does not carry the weight it once did, and the touring circuit is feeling the sting of tougher ticket sales across the board.

We also tackle the rise of artificial intelligence in the creative space, weighing whether AI music will revolutionize production or threaten real jobs down the line. Plus, Noizu reveals the story of his intricate role producing music for Jared Leto and Thirty Seconds to Mars right from the tour bus. We also touch on the business side of the industry, specifically highlighting how management must be a true relationship rather than just a transaction. Ultimately, it came down to perspective. Noizu carefully picks which opportunities deserve his energy so he can focus on what counts most, his growing family.

This episode is sponsored by the following:

Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.

Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion

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