11 Nov 2026 08:00
One Year Later: Is AI Making Us Better, or Just Making It Easier? — with Geoff Thatcher, Founder & Chief Creative Officer, Creative Principals
Originally aired October 2025.
Exploring the intersection of creativity and innovation, Geoff Thatcher, Founder and Chief Creative Officer of Creative Principals and author of The CEO’s Time Machine, shares how AI is transforming live experiences, from personalized exhibits to universal storytelling. Geoff explores the possibilities and the pitfalls of AI, from his five rules for using it well to why “better” and “easier” aren’t the same thing, and how to keep AI from stealing the moments of inspiration that make us human.
01:39 Introducing Geoff Thatcher 02:48 Thinking about AI Differently 13:47 What Does it Mean to “Create” Now? 19:32 Augmented Intelligence 22:27 Death By PowerPoint 23:57 Five Rules for Using AI 24:47 Difference between Better and Easier? 30:16 Don’t Let AI Steal Moments of Inspiration 33:18 Always Use the Most Reliable Source 34:57 Use AI to Tell Stories 37:36 The Worry of Getting Lazy 39:48 Humanizing AI!
LinkedIn: https://www.linkedin.com/in/geoffthatcher/ Website: https://www.creativeprincipals.com/
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