
Who
Ryan Brown, Director of Golf & Ski at The Mountaintop at Grand Geneva, Wisconsin
Recorded on
June 17, 2025
About the Mountaintop at Grand Geneva
Click here for a mountain stats overview
Owned by: Marcus Hotels
Located in: Lake Geneva, Wisconsin
Year founded: 1968
Pass affiliations: None
Closest neighboring U.S. ski areas: Alpine Valley (:23), Wilmot Mountain (:29), Crystal Ridge (:48), Alpine Hills Adventure Park (1:04)
Base elevation: 847 feet
Summit elevation: 962 feet
Vertical drop: 115 feet
Skiable acres: 30
Average annual snowfall: 34 inches
Trail count: 21 (41% beginner, 41% intermediate, 18% advanced)
Lift count: 6 (3 doubles, 1 ropetow, 2 carpets)
Why I interviewed him
Of America’s various mega-regions, the Midwest is the quietest about its history. It lacks the quaint-town Colonialism and Revolutionary pride of the self-satisfied East, the cowboy wildness and adobe earthiness of the West, the defiant resentment of the Lost Glory South. Our seventh-grade Michigan History class stapled together the state’s timeline mostly as a series of French explorers passing through on their way to somewhere more interesting. They were followed by a wave of industrial loggers who mowed the primeval forests into pancakes. Then the factories showed up. And so the state’s legacy was framed not as one of political or cultural or military primacy, but of brand, the place that stamped out Chevys and Fords by the tens of millions.
To understand the Midwest, then, we must look for what’s permanent. The land itself won’t do. It’s mostly soil, mostly flat. Great for farming, bad for vistas. Dirt doesn’t speak to the soul like rock, like mountains. What humans built doesn’t tell us a much better story. Everything in the Midwest feels too new to conceal ghosts. The largest cities rose late, were destroyed in turn by fires and freeways, eventually recharged with arenas and glass-walled buildings that fail to echo or honor the past. Nothing lasts: the Detroit Pistons built the Palace of Auburn Hills in 1988 and developers demolished it 32 years later; the Detroit Lions (and, for a time, the Pistons) played at the Pontiac Silverdome, a titanic, 82,600-spectator stadium that opened in 1976 and came down in 2013 (37 years old). History seemed to bypass the region, corralling the major wars to the east and shooing the natural disasters to the west and south. Even shipwrecks lose their doubloons-and-antique-cannons romance in the Midwest: the Great Lakes most famous downed vessel, the SS Edmund Fitzgerald, sank into Lake Superior in 1975. Her cargo was 26,535 tons of taconite ore pellets. A sad story, but not exactly the sinking of the Titanic.
Our Midwest ancestors did leave us one legacy that no one has yet demolished: names. Place names are perhaps the best cultural relics of the various peoples who occupied this land since the glaciers retreated 12,000-ish years ago. Thousands of Midwest cities, towns, and counties carry Native American names. “Michigan” is derived from the Algonquin “Mishigamaw,” meaning “big lake”; “Minnesota” from the Sioux word meaning “cloudy water.” The legacies of French explorers and missionaries live on in “Detroit” (French for “strait”), “Marquette” (17th century French missionary Jacques Marquette), and “Eau Claire” (“clear water”).
But one global immigration funnel dominated what became the modern Midwest: 50 percent of Wisconsin’s population descends from German, Nordic, or Scandinavian countries, who arrived in waves from the Colonial era thr