RANT: Beware Chiropractic SEO B.S.

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst.

Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors.

If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you.

What You’ll Learn in This Episode:

• Why “top of Google” doesn’t mean what most chiropractors think it does

• How traditional SEO and local SEO are completely different strategies

• What factors actually impact local rankings (like proximity, reviews, and citations)

• The common misunderstandings chiropractors have about SEO

• Why reviews matter more than most chiropractors realize

• The truth about shortcuts, hacks, and “secrets” that promise fast SEO results

• The importance of consistency in your marketing efforts

Jerry’s Quick SEO Tips:

• Ask better questions when dealing with website or SEO providers

• Don’t fall for promises that sound too good to be true

• Work with companies and people you trust and who understand your practice

• Don’t tolerate cluttered websites that confuse visitors

• Make reviews a consistent part of your local SEO strategy

• Be consistent over time—SEO is not a one-time task, it’s an ongoing process

Resources Mentioned: If you’d like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at rocketchiro.com. This review includes real recommendations and tips to help you make smart decisions moving forward.

You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're re