Riko's Pizza's unique style sets it apart as brand grows on East Coast

Riko's Pizza is redefining America's love affair with pizza, and with five corporate stores and seven franchised units, the full-service pizzeria sells thin crust, tavern-style pizza.

The pizza is what drew Carl Bachmann, president and COO of Riko's, to the brand. They're taking over the East Coast one bite at a time.

"That's really what enticed me to join the brand was the uniqueness of the product and the process of how we make the product and certainly the founder himself who is so passionate about this product," Bachmann said. "This process was one of those I couldn't say no kind of opportunity. So that's how I ended up here."

Rico Imbrogno, founder and CEO of Riko's Pizza, loved thin-crust pizza, and so he made it the centerpiece of his brand. It's an artisanal pizza — one Imbrogno and Bachmann have worked hard to replicate over and over as the company grows.

To learn more about this classic style of pizza and how Bachmann plans to growth the company, listen to the podcast in its entirety above.