Rooted In Hope: Fair Trade In Palestine | Canaan Palestine

In this powerful episode of FAIR Talks, Becca sits down with Dr. Nasser Abufarha, founder of Canaan Palestine and the Palestine Fair Trade Association, for a conversation that is both timely and timeless. Dr. Abufarha shares how fair trade is sustaining hope and livelihoods in the face of deep challenges.

From planting more than 375,000 olive trees through Canaan’s Trees for Life program to organizing over 2,400 small-scale farmers, he has built a movement rooted in dignity, heritage, and justice. We explore the cultural significance of the olive tree, the resilience of Palestinian farmers, and how trade can become a force for peace.

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