13 Oct 2026 04:00
S14E9: How to Do the Brand Strategy Work AI Can't Touch with Sarah Robb
In this week’s episode, I chat with Sarah Robb, a brand strategy coach, founder of Brand Strategy Academy, and co-author of the book Rebrand Right. After many years at Landor working with brands like Gatorade and Pfizer, she shares what she brought with her from agency life and what she left behind. We also get into how independent designers can talk about strategy in a way clients actually understand, why real conversations with people still matter so much with AI in the mix, and the pricing and confidence gaps she found when she surveyed designers.
Guest Name: Sarah Robb
Guest Website: brandstrategysarah.com
Guest Instagram: @brandstrategysarah
Guest LinkedIn: @brandstrategysarah
Links Mentioned:
The State of Brand Strategy Pricing 2026 Freebie Report
Free Brand Strategy Mini Course
Brand Strategy Question Template
Podcast Links:
The Design Minimind - My 1:1 coaching program for designers - Applications open for the next cohort on Nov 1st!
Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)
Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.
Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*
Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*
Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*
Get 25% off your first year of Flodesk, my email marketing software.*
*Some are affiliate links which means I may earn a commission.
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design
