S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty

Welcome to Season 6 of The Girls in Marketing Podcast 🎉

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?

Chapters:

00:00 Welcome to Season Six!

00:19 Social Media Chaos: TikTok and X Updates

02:30 Diversifying Platforms: Lessons from TikTok Ban

06:03 Instagram's Identity Crisis

12:07 The Rise of Video Content Across Platforms

14:27 Industry Research Insights

17:23 TikTok as a Search Engine

23:52 Building Trust with Brands through Social Media

25:14 The Role of Social Media in Customer Journeys

26:26 Retaining Customers through Social Media

28:27 The Importance of Brand Transparency

31:55 Effective Email Marketing Strategies

35:16 Introducing a New Segment: Your Questions Answered

36:09 Insights from Jo Bird on Creative Marketing

38:17 The Value of Individuality in Marketing

43:27 Community Building and Customer Loyalty

47:37 Emotional Marketing Campaigns

50:51 Wrapping Up and Final Thoughts