Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum

This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets.

 

Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values.

 

In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.

 

In this episode, we cover:

💸 Where she spent her initial £2k to make the biggest impact

⚡️ The strategy that helped her hit six figures in under a year

📷 How she creates luxury-level imagery without overspending

📩 Building an email strategy that feels considered, not pushy

🌍 Managing international logistics as the brand grows

🧠 Balancing creativity, leadership and letting go of control

🌟 What’s next for Khanum’s—and the big vision driving it all

 

Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.

 

🔗 Links & Mentions

Follow Rokeya and shop the brand:

https://www.instagram.com/khanums

https://www.instagram.com/rxkeya/

https://khanums.co/

 

🎥 Watch this episode on YouTube

 

💬Don’t forget to rate, review or subscribe as it really helps more fashion founders find the podcast.

 

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!