Steven Schussler: The Shock and Awe Behind Rainforest Cafe - Where We Buy #405

Steven Schussler is the creator of Rainforest Cafe, T-Rex Cafe, Yak & Yeti, and The Boathouse at Disney Springs. He explains his "shock and awe" approach to building concepts that combine attraction, restaurant, and retail under one roof, and shares the story of the full-scale Rainforest Cafe he built inside his suburban home. Sunhi Ryan, Senior Vice President of Sales and Marketing for Schussler Creative joins him for a tour of the new concepts the team is developing in their Minnesota warehouses.

James Cook is the Head of Retail Research for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.