Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Watch this on the new Sweathead YouTube channel:

https://youtu.be/cqUmFaJ6Af4

It's part of our new series Brains On Brands.

Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it.

Featuring:

Amira Barger - EVP, Edelman http://www.instagram.com/amirabarger Anastasia Kārkliņa Gabriel - Culture Expert http://www.instagram.com/anastasiakgabriel 

Lola Bakare - CMO Advisor

http://www.instagram.com/titilola 

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- Strategy classes and ebooks http://www.sweathead.com 

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- Mark Pollard on Instagram http://www.instagram.com/markpollard