The Amazing Story of Wheel & Sprocket and the Legacy of Chris Kegel with Amelia, Noel, and Tessa

If the original founder of Wheel & Sprocket had his way, it would have been a car dealership... well, that didn't happen. What did happen was the creation of an iconic brand with 10 locations that has made an incredible impact on the community for more than 50 years.

We sat down with second-generation family members Amelia, Noel, and Tessa to hear the inside stories on:

•  Their origin story with Frank and their father, Chris Kegel 
•  Their earliest memories in the business, including the crazy commercials and comics they created 
•  The growth of Wheel & Sprocket 
•  The annual Bike Expo at the State Fair Grounds 
•  The legendary Kegel family bike trips 
•  Chris Kegel's lasting legacy 
•  The best places to cycle in Wisconsin and more

This episode is presented by our good friends that we’ve worked with for years (and that now banks Wheel & Sprocket), First Federal Bank!