The Charlie Kirk Playbook: Fear, Soundbites, and the Business of Outrage

In this episode of The Charlie Kirk Playbook: Fear, Soundbites, and the Business of Outrage, two Black behavior analysts break down how outrage messaging spreads fast and why it sticks. We unpack the fear-based soundbite strategy, the red pill content pipeline, and the growing visibility of Black male conservatism online through a behavior-analytic lens: reinforcement, social attention, identity cues, and algorithms that reward the loudest take over the truest one. We also talk impact, what this rhetoric normalizes, who it targets, and how it shapes beliefs, relationships, and culture in real time.

Ft: Tyshera Eubanks