The Creative Advertising Career of Dana Precious – From Sony to Marvel and Beyond

On this episode, we sit down with the brilliant and dynamic Dana Precious. From her humble start as a receptionist to holding top marketing positions at Sony, Marvel, and Relativity, Dana shares a story filled with humor, grit, and wisdom. Alongside her accomplishments in entertainment marketing, Dana is also a successful author of several novels, and in this episode, she reflects on creativity, leadership, industry changes, and personal evolution.

What We Discuss:

• How Dana Precious transitioned from receptionist to CMO

• Lessons in navigating creative careers and studio politics

• Dana’s insights on writing, brand strategy, and staying creatively inspired

• Her take on recent brilliant campaigns that others have done like Barbie and Oppenheimer

Episode Highlights:

• [00:03:00] Dana's quirky entry into the industry and discovering copywriting

• [00:08:00] The power move (accidentally) that got her hired at Sony

• [00:28:00] Adjusting from agency life to studio marketing

• [00:46:00] Dana’s writing career and genre-hopping storytelling

• [00:56:00] Why Barbie and Oppenheimer were marketing masterclasses

• [01:00:00] Her honest advice to young creatives trying to break in

Featured Quotes:

• “Some of the best careers in this industry were started by people who were just terrible as receptionists.” – Corey Nathan
• “I discovered I was good at copywriting, and when people are good at something, they often discount it.” – Dana Precious
• “I always thought working hard and doing a good job was enough. But I didn’t spend enough time making friends.” – Dana Precious

Resources Mentioned:

• www.danapreciouswrites.com

Our Sponsors: 

• The Golden Trailer Awards