12 May 2025 11:18

The Domino’s Tracker Approach to Real Estate: Why It Works (Sheila Reddy)

Lead gen isn’t your problem. Your client experience is.

In this Stay Paid episode, Sheila Reddy, founder and CEO of Mosaik, joins us to share how she transitioned from healthcare leadership to building one of the most client-focused real estate platforms on the market. What started as a frustration with her own homebuying experiences has turned into a solution that gives agents a competitive edge where it matters most—during the transaction.

💡 What You’ll Learn: ✅ Why “digital transparency” is now a baseline consumer expectation ✅ The surprising origin of Mosaik—and what real estate can learn from healthcare ✅ Why AI doesn’t need to do everything—just the right things ✅ The Domino’s Pizza Tracker analogy that explains how agents can win more referrals ✅ How to stop obsessing over leads—and start delivering service that sells itself

🎯 Bonus: Hear why a color-coded Google Doc was the “best client experience” Sheila ever had—and why that shows the bar is way too low.

🔗 Resources & Connect: • Learn more: mosaik.io • Email Sheila directly: [email protected] • FREE Sample of ReminderMedia’s Magazine: remindermedia.com/staypaidmarketing

🎧 This episode is a must-listen if you want to future-proof your business beyond leads and listings.


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