The Exodus Road: Ethical Storytelling and Donor Trust

How do you tell the story of a trafficking survivor without exploiting her? Preston Goff, VP of Global Communications at The Exodus Road, joins host Grayson Harris to explain how his team writes consent into policy, earns donor trust when case details must stay private, and why some stories are "not yet" rather than "never."

In this episode:

  • The Exodus Road's model: prevention, intervention, and aftercare
  • Why the organization never seeks consent from minors
  • Setting boundaries with a news crew at an aftercare home in Thailand
  • Building donor trust with stories and tracked KPIs
  • Valentina's story and consent as a relationship
  • Advice for small nonprofit communications teams

Guest: Preston Goff is VP of Global Communications at The Exodus Road and host of the Until All Are Free podcast.

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About Charity ChargeCharity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.


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