
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review.
This is the time of year where I see most women entrepreneurs do one of two things. They abandon the plan entirely and start running on default, or they white-knuckle a plan that stopped fitting their reality months ago. Both end the same way: a Q3 where nothing feels like it's working and you can't tell why.
So in this episode I'm walking you through the exact mid-year review I'm running on my own business right now, messy parts included. Facebook disabled my ads account for six weeks and pushed a one-month project into three and a half. Travel patterns shifted enough that we had to restructure how we delivered the March retreat. And I'm being honest about the weeks recently where I haven't had it in me to record at all, and what that's been teaching me about adjusting capacity instead of grinding through it.
By the end of this conversation, you'll have a clearer picture of what's still working in your business and what you need to change before the second half of the year gets away from you.
What You'll Learn in This Episode
Key Concepts from the Episode
Maycember. The collision of end-of-school chaos, exam stress, classroom parties, and final projects that turns May into a second December for working parents. If your operating system doesn't have built-in checkpoints, you'll lose the back half of your year to whatever shows up.
Adapt vs Abandon. When the plan stops matching reality, most entrepreneurs don't update it. They quietly let it go and start running on default instead. A plan you stopped using six months ago isn't a plan. It's a relic.
The 80% Standard. Hitting 80% of what you set out to do is success, not failure. Holding yourself to 100% in a year like this one is how you burn out trying to prove a point that doesn't matter. Perfection is not a business strategy. Capacity is.
Lagging Goals vs Leading Metrics. Revenue is a lagging metric. It tells you what already happened. Leading metrics, like the number of consults booked this month, tell you what's about to happen. If revenue is the only thing you're tracking, you're managing your business through the rearview mirror.
Think Like a Store. Even retailers with a full catalog highlight specific offers each month tied to what's seasonally relevant. The same applies to your business. Selling the same thing every month is not consistency. It's invisibility.
Resources Mentioned
Plan Your Best Year Ever. Racheal's free annual planning challenge to map out your goals, your offers, and your marketing calendar for the year.
Fired Up and Focused. Free five-day challenge