The Mistake That Keeps Contractors From Ever Hitting $10M | Kyle & Becca Erdmann

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Kyle and Becca Erdmann are husband and wife and second generation owners of Erdmann Outdoor Living, the company Kyle's father started with a two man crew in 1982. They were stuck around $5 million with zero systems until Becca came in, built every process herself, cut the product list down to three, and took the business from losing money to 10% profit. Tommy and the Erdmanns break down hiring with DISC profiles, why they make job offers on the spot and pull them if they aren't accepted, how only one person has quit since 2021, how they sell financing and anchor price on $70,000 tickets, and how a designer's secondary sale adds $1 to $2 million a year in change orders. Plus the one rule they never break as a couple in business.

Connect with Kyle and Becca ⟶ https://erdmannoutdoorliving.com

-- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 02:04 - Stuck At $5 Million 04:10 - Zero Systems, Zero Processes 08:09 - Why Expand To Phoenix 12:27 - Hiring With DISC Profiles 16:40 - Job Ads Built For Profiles 24:04 - Offers Made On The Spot 27:39 - The Rule They Never Break 32:02 - Four Stay Interview Questions 32:58 - One Quit Since 2021 37:15 - How They Sell Financing 42:24 - $70K Tickets, 20% Close 44:13 - Anchoring From $10K To $300K 49:57 - Their Company Custom GPT 53:32 - The Designer's Secondary Sale 56:42 - Hitting A 90 Day Timeline 58:39 - From -4% To 10% Profit 59:21 - Cut 50 Products To Three 1:02:42 - Visionary Meets Integrator 1:08:20 - Advice For Couples In Business

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