The Order Bump + Upsell Strategy That Hit 1.4X ROAS (And What Actually Made It Work) with Tony Rulli

📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next

Tony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative testing.

This case study reveals the critical levers that move the needle when running paid traffic to evergreen funnels.In this episode:

• How mobile-first optimization and tightening the lead magnet-to-tripwire connection increased conversions without changing the core offer
• Why audience targeting is dead and your ad creative is now your targeting—plus how to use problem-only content (no CTA) to attract higher-intent leads
• The data tracking system that made optimization possible: a simple weekly spreadsheet pulling from Meta, Kit, and Google Analytics to track the full funnel from lead to upsell
• What they're testing next: Continuing to experiment with order bump pricing and positioning, plus scaling with avatar-specific creative that speaks to different audience segments

About Tony: Tony runs Intentional Spark, an ads agency that focuses on conversion-driven campaigns across Meta and other platforms. Unlike agencies that only optimize for leads or engagement, Tony's team takes a holistic approach, working on funnel structure, offer optimization, and ad creative because they know ads only work as well as the entire system behind them.

🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Tony:Website: intentionalspark.comFree Resource: Landing Page Blueprint (opt-in to get on their weekly newsletter + monthly workshops): https://www.intentionalspark.com/perfect-landing-page-blueprint