The Power of Storytelling: Why Every Distributor Has a Story Worth Telling

Many distribution companies assume they're not interesting enough for social media. Kevin Keigley, Marketing Manager at IPS Packaging and Automation, disagrees. In this episode of the MDM Podcast, Keigley shares how he built a brand presence for a 50-year-old packaging distributor and emphasizes the power of storytelling in connecting with customers and attracting talent.

Takeaways:

• Authentic storytelling builds brand trust and attracts top talent.
• Brand storytelling is more urgent than ever, especially in the age of AI and digital marketing.

Kevin Keigley will be presenting "The Power of Storytelling" at NAW's SHIFT Conference in Denver on May 13. Register here: https://www.naw.org/events/shift-2026/