27 Dec 2023 02:00
The Power of the Right Brand Name as an Indian snack brand. Yoga Pops: Marketing Audit - Ep. 1
Today I'm launching a new series "Marketing Audit" where I help small businesses with their biggest marketing struggles, questions and more in an in person sitdown.
Yoga Pops links https://routetoindia.com
https://www.instagram.com/yoga_pops
Want to book one for yourself? Head to https://jennaredfield.com/clarity
Timestamps
00:00 Rebranding and social media marketing for a food business.
00:43 Marketing strategies for a unique snack brand.
06:37 Marketing strategies for a small business.
11:07 Branding and naming a new snack product inspired by Indian culture.
16:28 Marketing Indian snacks to a mainstream American audience.
20:58 Branding and rebranding with a focus on Indian culture and language.
25:04 Branding and naming for a food and wellness business.
29:55 Video marketing for a CPG product.
34:39 Food and wellness collaboration strategies.
39:05 Marketing and branding through social media platforms.
42:28 Entrepreneurship, self-care, and marketing strategies.
46:42 Social media marketing and video content creation.
51:07 Cultural appropriation and identity.
53:32 Branding and marketing for a food influencer.
57:53 Using Instagram stories for makeup tutorials.
01:03:17 Marketing and branding for a food business.
01:08:14 Public speaking and snack preferences.
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