The Rise of Sustainable Giving

Is your nonprofit leaving long-term donor value on the table?In this episode of the Rainmaker Fundraising Podcast, Andrew Olson talks with Dave Raley, founder of Imago Consulting and author of The Rise of Sustainable Giving. Dave explains how the subscription economy is reshaping recurring giving and why many organizations fail to treat sustainers as the long-term partners they are. They explore the history of recurring giving, the elements of a strong sustainer program, and bust common myths about donor loyalty and communication. This episode is a must if your organization wants to grow predictable revenue and deepen donor commitment.

Chapters

• (00:00:03) - Dave Raley on Why He Started Imago Consulting
• (00:04:12) - Bookmark: The Rise of Recurring Giving
• (00:09:08) - Subscriptions and Recurring Giving
• (00:15:24) - Your 90 Day Leaders Journey Email Course
• (00:19:03) - Sustainer vs. Long Term Value
• (00:20:37) - What Makes an Organization Ready for Sustainer?
• (00:25:49) - Should I Let a Major Donor Be a Monthly Donor?
• (00:26:21) - Are Your Recurring Donors More Valuable Than Your Major Don
• (00:29:50) - When Should a Major Donor Start Giving?
• (00:33:18) - Subscriptions in the Nonprofit Industry
• (00:37:56) - Cancel Your Subscriptions?
• (00:39:54) - Sustainer Program Launch: Benchmark, Evaluate and Design
• (00:44:08) - Sustainable Giving Growth Plan
• (00:45:52) - A Few Favors For You