They Were Spending $115K a Month Without Knowing What Worked

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi

Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it.

In today’s episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada, and most of their calls happen on the phone.

I'm breaking down exactly what's driving that number up. I'll also walk through what we'll fix first, how we'll shift budget without tanking revenue, and why 30 creatives a month is the new baseline.

If you want this kind of thing done for your business, head over to tiereleven.com/apply

What you’ll learn:

- How rising nCAC signals a scaling problem in Meta Ads and Google Ads

- Why high-ticket products require creative diversification to convert

- How offline conversion tracking improves attribution accuracy

- Why relying on Google demand capture eventually limits business growth

- The importance of matching landing pages with ad creative

- Why low-fi video ads often outperform polished brand commercials

- How to structure top, middle, and bottom-of-funnel creative strategy

- Why importing CRM and phone sales data strengthens ad optimization

- How dedicated landing pages improve high-consideration conversion rates

- The strategy for gradually shifting the budget from Google

Mentioned in the Episode:

Previous Episode with Scott Desgrosseilliers from Wicked Reports: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/

Examples of Facebook ads:

https://bit.ly/PTFBAds1

https://bit.ly/PTFBAds2

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11’s Marketing Team: https://www.tiereleven.com/apply

Listen to Previous Perpetual Traffic Episodes: https://perpetualtraffic.com/

Wicked Reports Attribution Tool: https://www.wickedreports.com/

Listen to This Episode on Your Favorite Podcast Channel:

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

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