Top 5 Optical Sales Tips Every Optician Should Master

In today’s challenging retail climate, opticians are asked to do more than sell frames—they must deliver a memorable experience that turns every interaction into a relationship. In this Defocus Media episode, Dr. Darryl Glover welcomes Mikki Collins, Business Development Manager for Buying Groups and Alliances at Safilo, to share her Top 5 Optical Sales Tips.