Turn Private Events into a Taproom Profit Center with Skyler Lewis

Private events can do more than fill your taproom for a few hours - they can introduce new customers, generate repeat bookings, and create more predictable revenue. 

In this episode, we hear from Skyler Lewis, founder of Evently, about pricing events profitably, creating clear offers, and converting more inquiries into bookings. Learn how to simplify the booking process and build an events program that works for your brewery.

Key Takeaways:

• Make booking easy. Show capacity, availability, pricing, and policies upfront so customers can make a decision while they’re excited about your space.
• Track your conversion rate. Measure inquiries versus confirmed bookings. Improving conversion can generate more revenue from the leads you already receive.
• Price for profitability. Account for displaced walk-in sales, staffing, and the value of a private experience. Consider minimum spends plus rental fees, with higher pricing during peak periods.
• Turn event guests into future customers. Promote upcoming events and private booking options so one successful gathering can lead to repeat visits and additional parties.
• Build a pipeline of repeat bookings. Introduce your space to nearby businesses, host a showcase, and follow up with past organizers about quarterly gatherings and annual celebrations.

Resources

Learn more about Evently

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Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. 

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.