Useful > Difficult: Building a PT Brand That Actually Connects

Guest:

Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing

In This Episode:

• Tony and Jimmy break down the real reasons PT content flops (and how to fix it).
• Why creating content that’s useful always wins over “content that’s hard to make.”
• How one YouTube video brought in 11,000 views without paid promotion.
• Why PT student loans might need to be capped — and what that means for the profession.
• The “Three Doors” strategy to turn strangers into patients, students, and superfans.

Links & Resources:

• ???? Tony’s YouTube Channel: Learn Medicare Billing
• ???? Dave Kittle’s Channel: The Dave Kittle Show
• ????️ Subscribe to PT Pintcast:
• Apple Podcasts
• Spotify
• YouTube

Connect With Us:

• ???? PTPintcast.com
• ???? Instagram
• ???? Twitter / X
• ???? LinkedIn - Jimmy McKay