WE ARE WHAT WE EAT—EPISODE 3 OF 4

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The Great Decoupling: Sixty Years, One Chart (We Are What We Eat, Part 3 of 4)

At the heart of Ashok's Substack essay is a single chart: sixty years of food industry growth — revenue up ~26x, market value up ~100x since 1980 — drawn against sixty years of rising obesity, diabetes, hypertension, and depression. In Part 3, Ashok and Meera read that chart honestly: not as prosecution (correlation isn't causation, and they say so), but as provocation. What changed in the 1970s and 80s, when food science shifted from preserving food to engineering desire? How did the "bliss point" become a business model, and ultra-processed products come to supply over half our calories? And why did nobody decide any of this — yet it happened anyway?

The decoupling of business success from community health wasn't a conspiracy. It was ten thousand small optimizations. Which means it might be reversible the same way.

📖 See the chart and read the full essay: https://ashokv.substack.com/p/we-are-what-we-eat

We are what we eat. Eat well — and pay the farmer, not the pharmacy.

Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!

Hosted by Meera & Ashok Vasudevan

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