Website Architecture: The Overlooked Side of AI Search

When people think about showing up in ChatGPT, Gemini and Perplexity, they usually think about SEO and digital PR. But whether AI can understand and surface your business also depends on how your website is built.

In this episode, Charlie Marchant (CEO of Exposure Ninja) is joined by Jenny Nicholson, Exposure Ninja's Head of Web Development, to cover:

• What Jenny checks in the first minute to tell whether a site is set up for AI Search

• Why the site structure should be planned with your SEO team before any design work starts

• When mega menus, tabs and accordions help, and when they're style over function

• What happens when an AI system that doesn't run JavaScript reaches a page that depends on it, and how to test yours

• Why page speed and mobile-first design matter as much as ever

• How to decide between fixing your current site and a full rebuild

• WebMCP, the proposed web standard Jenny is keeping an eye on

Earning a citation in an AI answer is only half the job. If the buyer clicks through to a site that's slow or hard to use, that visibility goes to waste.

See how your business shows up in AI Search 👉 Get your free AI Search Scorecard: https://exposureninja.com/review/

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Get the show notes: https://exposureninja.com/podcast/website-architecture/

Listen to this episode next:

https://exposureninja.com/podcast/ai-agent-ready-content/