What should adland’s new year resolutions be?

As the "happy new years" ring out, what resolutions are those in adland setting for 2026?

Last year unleashed a relentless wave of change across the advertising and media industry, from agency mergers and closing shops to restructures, the growing prominence of social and tech platforms, and some great creative work. 

Now, in 2026, Campaign begins the year with a look at what adland’s new year resolutions should be, what the industry should give up and what is coming up in 2026. Over the next few weeks, Campaign is releasing essays on the year ahead and the top agencies to watch.

Editor-in-chief Gideon Spanier, deputy creativity and culture editor Charlotte Rawlings and deputy media editor Shauna Lewis join the episode, hosted by tech and multimedia editor Lucy Shelley.

Further reading:

The Year Ahead 2026: Media agencies

The Year Ahead 2026: Strategy

The Lists 2025: Top 20 film ads

The Lists 2024: Top 10 campaigns

Has 2025 been the year for independent agencies?

Traitor or faithful – what will adland remember about 2025?

Will the new Omnicom work?

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