When AI forecasts cash in real time, will treasurers finally trust the numbers?

Cash flow forecasting and liquidity confidence have become defining priorities for CFOs and finance leaders, yet both remain persistent challenges across organizations. 

Two studies, APQC's Cash Flow and Liquidity Management Practices Report and the 2025 EY Global DNA of the Treasurer Survey, found that even with automation, AI and analytics, many finance teams may struggle to trust their source data and forecast with accuracy. 

In this episode of the EY Better Finance: CFO Insights podcast, host Myles Corson speaks with Kelley Pruetz, Principal Research Leader at APQC, and Francois Holzman, EY Global Treasury and Commodities Leader, about how CFOs and treasurers can improve cash visibility and strengthen liquidity management. 

They discuss why forecasting remains difficult in an era of technology-enabled finance and how leading organizations