Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s

July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month
• UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits
• Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers

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