Why Can't AI Create A Brand’s Voice? With Vikki Ross

Vikki Ross spent most of last year believing the headlines that said AI was coming for copywriters, pondering whether what she loved doing most could be automated. She started a podcast specifically to ask industry leaders how they were replacing creatives with AI, and got the same answer from every one of them: they weren't. She joins Shann and Lynette to work out what AI still can't do with words, what's stopping it from reaching that stage. Along the way: why Virgin Voyages' AI-written copy could have belonged to any brand, what has gone wrong with car advertising, and why "anything that feels really easy to read was probably really hard to write."