Why Customers 'Quit' Stores - Episode 552

For most customers, it only takes two negative experiences before they stop visiting a specific c-store or QSR. While that doesn't mean they are leaving the brand, it does change the overall brand loyalty equation.

Hosted by: Jeff Lenard About our Guest: Matt Pereira, Co-founder and CEO, Seurat Analytics Matt is a co-founder and CEO of both Seurat Analytics and ChargeWonder. He published the research paper, "Same Brand, Different Store Experience."