
You've been told elections, central banks, and headlines are what move markets. But what if most of your financial future was locked in the day people were born… or never born at all?
In this episode of the Cash Flow Academy, Andy Tanner sits down with demographer Kenneth Gronbach, author of Upside: Profiting from the Profound Demographic Shifts Ahead, to show why economics is really a subset of demographics — not the other way around. They unpack how a "missing" Generation X quietly crushed entire industries like motorcycles and jeans, why China and Japan are aging into economic dead ends, and why immigration is actually propping up labor, consumption, and tax bases in the Americas.
You'll hear how massive Baby Boomer wealth, delayed Millennial family formation, and Latino population growth are converging into powerful tailwinds for specific sectors like housing, healthcare, autos, and local services. More importantly, you'll learn how to think: where demand is mathematically guaranteed to rise, where it's destined to fall, and why "policy plus demographics gives you the future."
This conversation won't tell you what stock to buy next. It will give you a clearer map of who will be working, earning, spending, and needing care over the next several decades — so you can position your portfolio with intention instead of reacting to the latest headline.