Why Most Shops Stay Stuck | Strategy, Scaling, and Busy Season Survival

Bruce and Steven sit down to talk shop — literally. No guests, no fluff — just two print industry veterans breaking down the realities of running, growing, and surviving in the custom apparel world. They dig into: • Why most shop owners never make time to think strategically • The 5 stages of business growth (and where most shops get stuck) • How to avoid burning cash during busy season • What real customer success should look like in 2024 • And why Slack, surprise gifts, and T-shirt cannons might be your secret weapons 🧨 Whether you’re prepping for a busy season, feeling overwhelmed by growth, or just looking for that next-level operator insight — this one’s packed with practical wisdom and sharp humor. 🎯 Featured topics: • Making time to think (1.5% rule) • The accountability vacuum in small shops • Hiring, delegation, and leveling up your role • Customer success that builds brand loyalty • Emotional decisions in chaotic seasons • Creating unforgettable client experiences 📈 From half-a-million dollar shops to $10M+ operations, these lessons apply.