Wine Needs Brands, Not Slogans

Adam, Joanna, and Zach explore whether the slumping wine industry can be revitalized by clever, collective marketing efforts, or if it will require a few key brands to change the conversation and get consumers enthusiastic about drinking wine. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Single Hill Brewing "Energy Cone" Fresh Hop IPA

Adam is drinking: Jeppson's Malört

Joanna is drinking: Paradise Lost at Nine Bar

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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