World-Building at Secret Cinema — Dean Rodgers

Secret Cinema has been at the forefront of immersive live experiences based on beloved films and cultural franchises since their founding in 2007. Known for immersive productions of Star Wars: The Empire Strikes Back, Casino Royale, and the recent Dirty Dancing, Secret Cinema’s work revolves around the question that we often tackle at Future of StoryTelling: How can we make the audience the hero in our stories?

Leading the company’s creative and strategic studio for brands, entertainment partners, and new immersive ventures is Dean Rodgers, the experiential director at Studio Secret Cinema. In this conversation, Dean talks about the art of world-building and what he calls “world belonging,” the importance of creating moments of collective awe, and why live, participatory experiences may become even more valuable in an increasingly digital world.

To learn more, visit our website at fost.org. 

To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Michael Simonelli

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Dean Rodgers, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.