Zero 9:36 on New Album "They Were Always Here" & AI Music - Why Real Artists Will Win The War

Musicians and artists are at war with AI. People are using AI to rip off real musicians for financial gain, and hard working artists are suffering in the massively competitve music space. Remember the saga of the AI band Bleeding Verse ripping of Holding Absence? Yea, this is only going to continue to happen.

So in this war, who is going to win? Is it going to be those using AI to create music because it is easy and convenient? Or is it going to be the artists who have the ability to adapt and be creative in their approach to making the music they love? The winner will be the one that can answer this question... who is going to connect with the fans the best?

We have Zero 9:36 on the podcast today with his new album (or mixtape) "They Were Always Here" releasing on December 12th. Join us for an impactful 45 minutes as we talk about:

- The new album "They Were Always Here" and how it is more like a rap mixtape than a rock album, based on the wide variety and mix of sonic ideas presented... with more to come in 2026?

- Why AI music is becoming a major issue for musicians going foward, ripping off their creative intellectual property, and how businessmen are blind thinking "no one wants to learn to play an instrument anymore"

- If AI music is fradulent for its creators collecting a "Performance Royalty" like an artist would earn for actually performing the song.

This episode went in a different direction in the best way. We will keep them coming so hit tha subscribe button to not miss out.

Find Zero 9:36 Online:

Facebook: https://www.facebook.com/zero936

Twitter: https://x.com/zero936

Instagram: https://www.instagram.com/zero

Tik Tok: https://www.tiktok.com/@zero936

YouTube: https://www.youtube.com/channel/UCEkgFktHS39UNUTDyPJPw6g

Website: https://zero936.com

Merch: https://zero936.com/collections/shop-all

Spotify: https://open.spotify.com/artist/1V599H9vfq6hWe2hGzyzI0?si=ZPFvOdVERM-EfsFXPKsgoA

Apple Music: https://music.apple.com/us/artist/zero-9-36/1479131967

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Welcome: (0:00)

Finally, Zero 9:36 is Here: (1:48)

More of a Mixtape than an Album: (5:20)

The Making of "They Were Always Here": (11:28)

Breaking Past Templated AI Songs & AI Creators: (16:48)

Missing the Album Experience: (22:31)

Performance Royalties for AI Music Fraud?: (26:09)

Alluding to More New Music: (34:25)

Headlining Tour... & a Run with Ekoh?: (35:55)

New Artists to Check Out: (40:00)

Kevin's Final Thought; Artists will Beat AI: (44:44)