250. The Shiny Idea Trap (and How to Escape It)

When is the right time to start something new?

 In this debrief, Adrienne and Emily unpack their coaching session with Catherine Roe and offer a powerful reframe for any multi-passionate CEO: context determines the strategy.

They explore what made Catherine ready to grow something new — and how to know if you are too.

🎧 Listen in as they discuss: ✅ The truth about “multi-passionate” founders ✅ Why seasons of business matter more than hustle ✅ What happens when you try to grow two things that both need you ✅ The trap of chasing new ideas because you’re bored ✅ Why minimum deposits might be the most CEO thing you do

This episode is your reminder to stay focused, stay human, and trust that there’s a right time for everything — just not everything at once.

🏆 Top 5 Takeaways:

1. It’s Not Burnout — It’s Overcommitment – Trying to grow two things at once when neither can run without you = stress.

2. Seasons Shape Strategy – What’s wise in one season might be reckless in another.

3. Minimum Deposits Matter – Everything doesn’t need 100% — it needs intentionality.

4. Context Is Everything – Advice isn’t one-size-fits-all. Make decisions based on your reality.

5. Stay Bored (Sometimes) – Not every lull means it’s time to pivot. Mastery is boring — and powerful.

🕰️ Chapters 01:12 – Why we gave Catherine a green light 04:45 – When to not start the new thing 09:30 – The danger of distraction disguised as inspiration 13:18 – Our year of “yes”… and what we learned 18:42 – Why minimum deposits changed everything 23:40 – What to trim so your priorities can thrive 28:05 – Business ≠ Brand – How to stay in integrity when you’re the face 32:11 – Your business can evolve. So can you.